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17+ Years in regulated healthcare
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$300M+ multi-product commercial impact (cumulative)
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7,000+ accounts activated across Canada
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Launch execution across pharma, biotech, diagnostics, medtech, and AI health
Strategic Growth AI
Canadian Commercialization
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Strategic Growth AI converts Health Canada authorization into funded adoption across federal, provincial, and institutional layers
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We provide embedded launch assistance for companies entering or scaling in Canada
Areas of expertise incude:
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Pharma, Biotech, Rare Disease, Specialty
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AI Health, Digital Health
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Diagnostics, Medtech, Imaging
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Regulated Brand Partners
Why Strategic Growth AI
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Not a distributor. Not a CRO. Not reimbursement-only. Not short-term advisory
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We lead and integrate execution across pricing, HTA, negotiation, provincial listing, institutional adoption, field enablement, and governance
Market Access & Reimbursement
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Federal price compliance (PMPRB)
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HTA strategy (CDA / INESSS)
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Pan-Canadian negotiation positioning (pCPA)
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Provincial listing sequencing
Field Enablement & Specialty Channels
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Territory cadence
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Pharmacy & Specialty pharmacy alignment
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PSP integration
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Post-coverage uptake strategy
Hospital & Institutional Navigation
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Cancer centres
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Health authorities
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P&T committees
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Pathway integration
Patient Support
Programs
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In Canada, PSP must align with coverage and institutional sequencing to enable sustainable access
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Specialty pharmacy and PSP partner coordination
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Integration with institutional pathways and field execution
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Alignment across payers, providers, and service partners
Launch execution must remain audit-defensible in regulated environments.
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Separation of medical and commercial decision flows
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Scenario planning and risk mapping
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Compliance-aligned field guidance
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Audit-ready documentation and change control
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Execution tracking against defined milestones
Specialty Pharma Launch
Built the Canadian affiliate, aligning regulatory, market access, PSP, and field execution to achieve funded adoption and national scale.
Health Platform Launch
Rebuilt the Canadian GTM strategy, secured specialist adoption, and aligned institutions to drive scalable growth and acquisition readiness.
Diagnostic Lab Launch
Executed GTM strategy, institutional contracting, and field deployment to achieve rapid penetration across thousands of accounts.