Fractional
Leadership
Deep Domain
Expertise
De-risk Commercialization
Clarity AI HITL Commercial Workflow
Experienced Leadership
Team
We help life sciences launch and scale from access to revenue. More information can be found at Commercial Solutions
Course Specifics
Understand and move with confidence
Who it’s for
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Pharma
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Biotech
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Diagnostics
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AI-health
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Digital Health
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Medical Device
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MedTech
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Teams new to US/Canada
What You’ll Gain:
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A commercialization framework to unlock early traction
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Messaging and access tools that drive adoption
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A 90-day action plan built for results
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Bonus: VSL training to pitch payers, providers, and partners
Who It’s For:
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Startups (Seed to Series C)
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Life sciences and healthtech SMBs
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Innovation teams launching new products
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GTM, BD, and commercial leads
What to Expect:
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7 fast-paced modules + templates and scripts
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Optional VSL communication add-on
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Capstone 90-day launch plan
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Executive-ready, mobile-friendly format
2. Market Access & Country Entry Launch Brief
Get covered faster and sequence markets
Who it’s for
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Founders
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CMO
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Market Access
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Commercial leads planning US/Canada/EU entry
What’s included
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Country sequence (first + follow-on) with timing bands & PoS
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Access pathway map (e.g., 510(k)/NDS/CE → codes → coverage)
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Pricing & contracting guardrails (list/net bands, discount rules, distributor margins)
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HTA evidence grid (accepted endpoints/forms by body)
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Tender readiness checklist (medtech/procurement specifics)
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JIC playbook (delay, price pressure, competitor entry)
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90-day action plan to lock milestones, dossiers, partners
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AI Governance mini-kit (included if AI-enabled product)
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policy outline
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risk register
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control checklist
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HITL checkpoints
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How it works (~1 week)
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Short intake
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mapping
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60-min readout
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concise PDF
30 Day GTM Operating System
Confusion to run-ready
Who it’s for
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Seed–Series C life sciences & AI-health
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SMB/enterprise BUs with fragmented GTM
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ex-US building a NA motion
What’s included
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ICP & message hierarchy (pain → proof → promise)
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Channel strategy (direct vs distributor/partner; territory/partner map)
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Pricing guardrails (list→net corridors, discount rules, deal-desk triggers)
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Objection library + enablement pack (battlecard, first-touch email/call script, 1-pager)
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90-day commercialization calendar with owners
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KPI stack & WBR cadence (weekly business review) + access-slip metric
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Risk & mitigation (“if slip, then do”) + board one-pager
How it works (4 weeks)
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Week 1 ICP & proof
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Week 2 channels & map
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Week 3 offers & guardrails
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Week 4 calendar, KPIs, cadence.
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Touchpoints: 4× 90-min working sessions + async drafts; final 60-min readout.
Course Outcome: Launch smarter. Accelerate adoption. Cut time to revenue
Course Structure
Module 1: The Execution Gap – Why Commercial Traction Fails
Objective: Understand where launches stall and how to avoid the most common commercial pitfalls.
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The 70–90% failure trap
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The traction cliff: strategy vs. execution
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The real cost of slow adoption and resets
Deliverable: Innovation-to-Adoption Gap Map
Module 2: Readiness for Market – Are You Set to Scale?
Objective: Score your organization across six commercialization domains.
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Stakeholder alignment (payers, providers, investors)
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Regulatory-first mindset
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Execution capabilities
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Access and reimbursement path clarity
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Sales readiness
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Communication and value story
Deliverable: Commercial Readiness Scorecard (SGAI Clarity AI Version)
Module 3: Mapping Stakeholders to Accelerate Adoption
Objective: Identify your adoption decision web.
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Clinicians, procurement, payers, KOLs, patients, compliance
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Understanding motivations and blockers
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Sequencing your engagement strategy
Deliverable: Stakeholder Mapping Canvas
Module 4: From Evidence to Access – Designing Adoption Strategy
Objective: Convert clinical and technical evidence into commercial traction.
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Building the early access plan (payer engagement, RWE, HEOR)
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Differentiating with budget impact models, not just trial data
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Designing pilots and programs that speed procurement
Deliverable: Access Acceleration Blueprint
Module 5: Building the Right GTM Model
Objective: Choose the right launch and scale path for your market and team.
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Direct vs. indirect vs. hybrid sales models
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Channel strategy and pricing frameworks
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Leveraging fractional leadership to close capability gaps
Deliverable: GTM Model Selector Tool
Module 6: Communication That Converts – Messaging & Sales Enablement
Objective: Arm your team with clear messaging that drives action.
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Crafting value propositions that resonate across stakeholders
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Translating science into economic and workflow value
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Tools: messaging hierarchy, objection handling, sales storylines
Deliverable: Sales Messaging Toolkit
Module 7: Communicate with Power – Video Sales Letter (VSL) Add-On
Objective: Build a short, strategic video that drives meetings and adoption.
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VSL structure (Hook → Problem → Solution → Proof → CTA)
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Slide-based vs. camera-based formats
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Where and how to deploy (LinkedIn, email, decks, follow-ups)
Deliverable: VSL Script + Recording Checklist
Capstone: The 90-Day Commercial Traction Plan
Objective: Build a practical, board-ready action plan that closes the gap between strategy and traction.
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Define top barriers and top-leverage tactics
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Choose sequencing and ownership structure
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Final presentation-ready roadmap
Deliverable: 90-Day Action Plan + Stakeholder Deck Template
Format & Delivery
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7 modules (30–45 mins each, pre-recorded)
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1 live capstone coaching session (optional upgrade)
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Downloadable templates, tools, scripts, and decks
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Optional feedback session (paid add-on)
Pricing & Tiers
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Core Course: $1,497
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Course + VSL Coaching: $2,497
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Premium Cohort + Feedback: $2,997
Bonus Assets:
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GTM Scenario Prioritization Tool
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Board Metrics Glossary (IRR, rNPV, PoS, MOIC)
Course CTA: "Launch with precision. Enroll today or book a call to customize for your team."