De-risk your U.S. and Canada launch
Market Entry & Reimbursement (/services/market-entry-reimbursement)
Hero/Title: Market Entry & Reimbursement
Subtitle: De-risk your market launch. We help you enter new markets faster and with payer revenue – not just pilot data[
What we do:
Comprehensive go-to-market planning for AI health, medtech, or pharma innovations expanding into new regions (especially Canada ↔ U.S.). We combine regulatory prep, local market insight, and early payer engagement to ensure that when you launch, you’re set up to achieve reimbursements and sales within months, not years[177][220]. (58 words)
Key Outcomes
- Regulatory & market-ready – Clear roadmap to Health Canada/FDA approval aligned with your launch goals, so no delays between approval and market entry[177].
- Pilot-to-payer conversion – We design pilot studies that generate the real-world evidence payers need. Result: first payer contracts often within 6–12 months of launch[208].
- Localization & traction – From pricing and health economics to KOL introductions, we localize your strategy. No “cold start” – we leverage our network to land initial customers and partners out of the gate[262].
(Bullet 1 emphasizes integrating regulatory timeline with market timeline[177]; Bullet 2 focuses on converting pilots to paying customers quickly[208]; Bullet 3 mentions local adaptation and using networks to avoid a slow start[262]. Each bullet ~20 words.)
Sample Deliverables: (maybe a simple list or mini-icons)
- Market Entry Strategy (customer segmentation, value prop localization)
- Regulatory Pathway Plan for target market (with timelines & requirements)
- Reimbursement Strategy (payer mapping, health economic dossier)
- Launch Execution Roadmap (pilot plan → full rollout)
- Local Network Access (intros to key sites, partners, KOLs)
(This gives clients an idea of what they get. It’s in a scannable list for easy reading.)
Case in Point (mini-case snippet):
A U.S. digital health startup came to us after 3 stalled pilots in Canada. Within 8 months, we secured their Health Canada approval and helped land 2 provincial health system contracts, generating revenue[177][208]. (Result: ~$1.2M ARR within first year post-launch.) This is the power of combining regulatory, market, and reimbursement planning. (55 words not including the parenthetical result detail.)
(This snippet illustrates a concrete success scenario relevant to market entry: fast approval + payer deals. Cited lines support the speed and success claims[177][208]. We include an italicized result in brief to quantify, but in parentheses to keep flow.)
CTA:
Ready to conquer a new market? Book a strategy call to discuss your Market Entry game plan. (15 words, linking “Book a strategy call” to Contact)
(Encourages conversion at page end.)